Ray White is one of New Zealand’s largest and most trusted real estate networks, with a strong nationwide presence across residential, rural, and commercial property markets. Ray White APS operates within this network and relies heavily on its digital platform to support lead generation, agent visibility, and customer trust.
As user expectations and digital standards evolved, the existing website no longer reflected the strength and professionalism of the Ray White brand, creating friction in the online customer journey.
Before redevelopment, Ray White APS faced several website performance and usability challenges:
These issues affected both user engagement and the ability to accurately measure digital performance.
PPC Hero delivered a full website redevelopment focused on performance, usability, and scalability. The strategy was built around creating a clean, modern platform that supports both users and internal teams.
Key focus areas included:
The redevelopment was designed to support long-term growth while remaining easy to manage and update.
Following the website launch, Ray White APS experienced strong improvements across key performance areas:
The new website provided a digital experience that matched Ray White’s trusted offline reputation.
The redevelopment delivered meaningful business value:
This case study demonstrates how a strategic website redevelopment can enhance brand perception, user experience, and performance for a large real estate business. By focusing on speed, usability, and data visibility, PPC Hero helped Ray White APS build a future-ready digital platform that supports ongoing lead generation and business growth across New Zealand.
