Collective Outlet - Digital Marketing Agency

Client Overview

Collective Outlet is a New Zealand–based online footwear retailer offering popular brands such as Ziera, Django & Juliette, and Bresley. With a strong product range and competitive pricing, the brand focuses on driving online sales through performance-led digital marketing.

To scale revenue and maximise return on ad spend, Collective Outlet partnered with PPC Hero to run and optimise Google Ads campaigns focused on eCommerce growth.

Challenges

Before optimisation, the account faced common eCommerce growth challenges:

Need to scale sales while maintaining a profitable cost per conversion
Managing multiple product categories and brands within one account
Maximising performance across Performance Max and Search campaigns
Ensuring ad spend was directed towards high-converting products and audiences

The goal was clear: drive consistent online sales with strong return on ad spend.

PPC Hero Strategy

PPC Hero executed a performance-focused Google Ads strategy tailored to eCommerce growth:

Launched and optimised Performance Max campaigns across top-performing brands and product categories
Built separate asset groups for key brands such as Ziera, Django & Juliette, and Bresley to improve relevance
Implemented Search campaigns for high-intent keywords like “women’s shoes”, brand-specific searches, and product-led queries
Refined audience signals and search themes to improve targeting accuracy
Continuous bid, budget, and asset optimisation based on conversion data

This structure allowed spend to flow towards the highest-performing products and audiences.

Performance Highlights

The campaigns delivered strong, measurable results:

Over 975,000 impressions and 21,900+ clicks
443 conversions generated through Google Ads
Average cost per conversion of approximately NZ$28.50
Strong conversion rates across both Performance Max and Search campaigns
High-performing campaigns delivered ROAS of up to 7.28

Individual campaigns and asset groups consistently outperformed benchmarks by focusing on product-level intent.

Ad & Asset Performance

Key performance insights included:

Search ads achieved CTRs above 25% on high-intent brand keywords
Performance Max asset groups delivered strong conversion value from product-led searches
Brand-specific asset groups such as Ziera and Django & Juliette drove consistent sales volume
Retargeting campaigns supported repeat purchases and conversion efficiency

This confirmed the effectiveness of a structured, brand-focused PPC approach.

Results & Business Impact

The Google Ads strategy delivered clear business outcomes:

Consistent and scalable online sales growth
Strong return on ad spend across multiple campaigns
Improved visibility for key footwear brands across New Zealand
Better control over spend, performance, and product-level optimisation
A scalable PPC framework to support ongoing eCommerce growth

Individual campaigns and asset groups consistently outperformed benchmarks by focusing on product-level intent.

Conclusion

This case study demonstrates how PPC Hero helped Collective Outlet achieve strong eCommerce performance through a data-driven Google Ads strategy. By focusing on high-intent searches, brand-led asset groups, and continuous optimisation, PPC Hero delivered profitable growth and measurable results for an online retail brand in New Zealand.

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Collective Outlet – Google Ads Performance Case Study