Trendy Cars is a New Zealand–based automotive dealership specialising in vehicle finance solutions for customers with bad or limited credit history. With a wide range of vehicles and a fast approval process, Trendy Cars helps people across New Zealand get back on the road with minimal hassle.
Operating in a highly competitive automotive finance market, the business needed a scalable digital strategy to generate consistent, high-quality finance enquiries while controlling advertising costs.
Before partnering with PPC Hero, Trendy Cars faced several performance challenges that limited growth:
These challenges made it difficult to grow profitably through paid media.
PPC Hero implemented a full-funnel Google Ads strategy focused on efficiency, intent, and scalability. The goal was to attract users actively searching for finance solutions while reducing wasted spend.
This approach ensured the budget was focused on users most likely to convert.
After launching and optimising the campaigns, Trendy Cars achieved clear and measurable improvements:
The campaigns delivered consistent lead volume while maintaining cost efficiency.
The performance marketing strategy delivered strong business impact:
This case study demonstrates how a focused, data-driven Google Ads strategy can transform lead generation for an automotive finance business. By targeting high-intent searches, improving efficiency, and continuously optimising performance, PPC Hero helped Trendy Cars achieve sustainable growth and predictable enquiry flow across New Zealand.
